MARIONNAUD OUT OF HOME
How does Switzerland’s leading retailer in perfume and cosmetics reach a new audience and intrigue people to try novel perfumes? By telling a story.In original settings (i.e. party mile, banking district) we put up posters. Not just ordinary posters.
The ones we created gave off actual perfume scents. Additionally, playful headlines captured observations that
were relevant to the specific locations.Passers-by immediately connected to the mildly provocative statements
and smelled theperfumes right on the spot.